Education and Communication

Education and communication are important aspects of our work as we aim to increase awareness and understanding of the uses of aluminium and its infinite recyclability. Listed below are a selection of programmes run by partner organisations and in some cases supported by PRN investments.

Learning Aluminium

Learning aluminium logo

Learning Aluminium is a digital platform for teachers and educators providing multidisciplinary teaching resources on aluminium recycling.

Find out more at the Learning Aluminium website

Think Cans in the Classroom

think cans logo

These are free resources for primary and secondary schools which are designed to link aluminium and recycling to core subjects across the curriculum, including science, geography, design technology and citizenship.

Find out more at the website

The Aluminium Packaging Recycling Organisation (Alupro)

alupro logo

Novelis is a member of Alupro, The Aluminium Packaging Recycling Organisation and a funding partner of both the Every Can Counts and MetalMatters campaigns. These campaigns have not only increased capture rates for drink cans away from the home but have also improved kerbside recycling rates for other metal packaging.

They are delivering a real shift in consumer behaviour leading to increased capture rates for all materials.

Visit the Alupro website


metal matters logo

MetalMatters is a marketing and communications campaign designed to support local authority kerbside metal packaging recycling schemes. The campaign is funded by Novelis and partners in the metal packaging value chain.

Visit the MetalMatters website

Every Can Counts

every can counts logo

Every Can Counts is a partnership between major European and UK aluminium and steel beverage can manufacturers and reprocessors, including Novelis.

Every Can Counts works with organisations wanting to set up, or improve drinks can recycling amongst their staff and/or customers. The programme is also working to raise awareness of recycling drinks cans ‘on the go’ and has supported campaigns in shopping centres, town centres, tourist sites and at events, including major music festivals.

Visit the Every Can Counts website

Novelis Recycling at Science Discovery Museums

catalyst science discovery centre logo
think tank birmingham science museum logo

We have invested PRN revenue into developing waste education programmes in association with leading science centres:

  • Thinktank, Birmingham Science Museum: “Recycle!” is an interactive exhibition and supporting education programme

Life of a can

How is a can made and what happens when it gets recycled?

life of a can closed loop recycling

Recycle Now

recycle now logo

The major materials reprocessors and the Waste & Resources Action Programme (WRAP) have developed a new interactive resource for Key Stage 3, linked to the Citizenship curriculum.

how to recycle an aluminium can