Education and Communication
Education and communication are important aspects of our work as we aim to increase awareness and understanding of the uses of aluminium and its infinite recyclability. Listed below are a selection of programmes run by partner organisations and in some cases supported by PRN investments.
Learning Aluminium
Learning Aluminium is a digital platform for teachers and educators providing multidisciplinary teaching resources on aluminium recycling.
Think Cans in the Classroom
These are free resources for primary and secondary schools which are designed to link aluminium and recycling to core subjects across the curriculum, including science, geography, design technology and citizenship.
The Aluminium Packaging Recycling Organisation (Alupro)
Novelis is a member of Alupro, The Aluminium Packaging Recycling Organisation and a funding partner of both the Every Can Counts and MetalMatters campaigns. These campaigns have not only increased capture rates for drink cans away from the home but have also improved kerbside recycling rates for other metal packaging.
They are delivering a real shift in consumer behaviour leading to increased capture rates for all materials.
MetalMatters
MetalMatters is a marketing and communications campaign designed to support local authority kerbside metal packaging recycling schemes. The campaign is funded by Novelis and partners in the metal packaging value chain.
Every Can Counts
Every Can Counts is a partnership between major European and UK aluminium and steel beverage can manufacturers and reprocessors, including Novelis.
Every Can Counts works with organisations wanting to set up, or improve drinks can recycling amongst their staff and/or customers. The programme is also working to raise awareness of recycling drinks cans ‘on the go’ and has supported campaigns in shopping centres, town centres, tourist sites and at events, including major music festivals.
Novelis Recycling at Science Discovery Museums
We have invested PRN revenue into developing waste education programmes in association with leading science centres:
- Catalyst Science Discovery Museum, Cheshire: Take a virtual tour of the Novelis recycling plant and enjoy recycling-themed educational workshops and events
- Thinktank, Birmingham Science Museum: “Recycle!” is an interactive exhibition and supporting education programme
