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Novelis Recycling and Tata Steel Packaging Recycling have announced their joint support for the annual More Than Recycling Awards 2011, organised by the Community Resources Network Scotland.
The two companies – the leading recyclers of aluminium and steel in the UK – will be combined sponsors of both the pre-conference awards dinner in March and the Innovation Award that will be presented at the dinner.
Both Novelis and Tata are long-time supporters of the awards, which this year will take place at the Westerwood Hotel near Glasgow on the 23rd and 24th of March. The event, which is now in its 6th year, sets out to recognise the achievements and ongoing success of projects in the community recycling sector in Scotland.
The two companies have many objectives in common, among them the development of the packaging recycling infrastructure throughout the UK – be that with local authorities, the commercial sector or by working with community initiatives such as those being recognised by these awards.
Novelis and Tata are existing co-supporters of other combined projects in the metals recycling arena such as ‘Every Can Counts’ – the away from home recycling programme managed by Alupro (The Aluminium Packaging Recycling Organisation) – and ‘metalmatters’ – a joint campaign established by the metals recycling sector and the can making companies in the UK to help local authorities increase kerbside metal recycling rates.
”Given our many common goals and objectives and our history of supporting the same initiatives, we saw this joint sponsorship as an excellent opportunity to communicate a consolidated message about household metals recycling, “said Kate Ravenscroft, Communications Manager for Novelis Recycling.
”When it comes to recycling, metal is hard to beat,” continued Kate. “Both aluminium and steel can be recycled endlessly with no loss of quality or performance and the community sector plays a vital role in getting this message across and supporting the metals recycling infrastructure. The joint support of this event by the two leading metals recyclers in the UK is a recognition of that and evidence that the recycling industry is taking an active role in this important sector.”
Nicola Bennett of Tata Steel Packaging Recycling added:”We are very much looking forward to working with Novelis on this project. We know from the work we have done on other campaigns that there is still some misunderstanding about metals recycling and why it is so important. Our joint presence at these awards, as well as the workshop – ‘Beyond Cans – Pushing the Boundaries of Metals Recycling’ – which we will be running during the conference, will enable us to dispel some of the myths and improve understanding about the metals recycling sector as a whole.“